Ecommerce Design Mistakes to Avoid

Online shoppers are spoilt for choices, so it’s crucial to make their shopping experience as simple and smooth as possible. Customers who encounter a frustrating and confusing shopping experience could abandon their carts and leave negative reviews which will convince others to stay away from the store.

From poorly designed calls-to action to low-quality product images, these ecommerce design mistakes can result in serious negative effects on your sales. Many of these mistakes are easily avoided with just a little bit of planning.

Low-Quality Images

No one wants to purchase an item that doesn’t make it look good. It’s important to have high-quality images on your ecommerce website. Images that aren’t of the highest quality won’t just turn off customers, but also damage your brand’s reputation.

We do not offer a Guest Check-out Option

Not providing an option for guests to checkout is another common mistake that could deter potential buyers from making a purchase on your website. Many customers are reluctant to sign up for an account on a new website, especially when it requires them fill in personal details such as their email address. Instead, you should let users to sign up via their social media accounts to streamline the process and minimize their privacy concerns.

Another common error in e-commerce is a disorganized and messy menu structure. It is important to map out the design of each page on your website so that navigation is intuitive and simple. Make sure that every page is organized according to the type of content contained and makes it easy for visitors to locate what they’re looking for.